The cosmetics company Lush offered the self-timing bar of soap that is designed to dissolve after 30 seconds of vigorous handwashing. That allows people to keep the highest hygiene standards amid the COVID-times.
The World Health Organisation strongly advises washing our hands as thoroughly as possible. Taking into account the virus spreading, one of the best ways to prevent catching COVID-19 is to wash your hands frequently, and for no less than 30 seconds at a time.
In fact, it rather difficult to determine exactly how long 30 seconds takes, Springwise reports. But cosmetics company Lush has developed a tiny bar of soap that lasts for just 30 seconds.
Lush’s self-timing bar of soap was developed in partnership with Deliveroo UAE, who plan to distribute the bars with each of their deliveries. Both companies hope is that the tiny soaps will build customer confidence, and help to associate the brand with hygiene.
Normally, Lush stores are a very popular place because a brand offers customers a chance to try the products before they buy. With fewer people able to venture into physical stores, the tiny soaps could also provide a way to get sample products into customers’ hands.
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“Most people just assume that means they need to wash their hands for a little longer than usual, but ‘usual’ for most people generally means five seconds or less. With the 30-Second Soap, Lush and Deliveroo give their customers a one-off demonstration of how long 30 seconds actually feels like in practice, hopefully influencing their hand cleansing rituals in the future,” Fadi Yaish, Founder and Chief Creative Officer, says.
In general, the coronavirus gave many chances for different businesses. By teaming up with Deliveroo, Lush is able to get its soap into more hands. In the UAE, three out of four people order a takeaway or have food delivered at least once a week.
The partnership provides a way for Lush to reach potential customers in their own homes, and for Deliveroo to have its brand associated with safety. With the growth of the food delivery industry, this type of partnership is likely to become more common. Both companies plan to expand the provision of the soaps to other locations.
