Taylor Swift plays Formula One: new generation of fans

Taylor Swift is one of the greatest pop stars of a modern music, so, Formula One decided to use her popularity, too. F1’s goal in booking Swift was to hook a new generation of fans to their sport in America, long considered an untapped market for the global racing series. The live concert of Taylor Swift on October 22 in Del Valle, Texas became a great musical event.

Taylor swift and her concert became a reason for her fans to come to Texas. Landing fans like Emling and Crews, NASCAR fans from Jacksonville, Florida, was exactly what they hoped for. They came for the Swift’s concert and love the Formula One’s cars. The double goal achieved, everyone is happy.

Taylor Swift returned to the stage on Saturday for her first live performance since wrapping up her 1989 world tour nearly a year ago and since ending her high-profile relationships with Calvin Harris and Tom Hiddleston.

Taking the stage at the Super Stage area in Del Valle, Texas, Swift appeared to put the drama behind her. She took fans through a catalog of her songs, including “We Are Never Ever Ever Getting Back Together” and “Fifteen” — two numbers she had teased on Instagram leading up to the show.

Rumors have been rumbling for weeks that the Grammy winner is going to be dropping her sixth studio album this month — known among her fan groups as #TS6.