A Saab Story for Liberals

With the announcement today by Government Motors (GM) that it’s closing the books, the last chapters of which are written in red ink, on the cult-car Saab brand, the delightfully irreverent car blog Jalopnik asks, “What Will Latté-Swilling Liberal Northeasterners Drive Now?” Actually, now that Saab has gone the way of Pontiac, Oldsmobile and Plymouth, one of Jalopnik’s readers asked the question, and blogger Matt Hardigree recommended a used Saab, a Volvo Wagon or a Subaru Legacy. Apologies, but that just won’t do. That won’t do at all.

A used Saab is simply out of the question. Used cars are for those unfortunate souls who cannot afford new cars. No self-aggrandizing elitist would dare to let word get out that they had purchased a used… er, pre-owned automobile.

Volvo is no longer the preferred liberal mode of personal transportation because it is owned by the Ford Motor Company, a bunch of ungrateful capitalists who refused to take federal bailout money. Oh, the audacity of an American automaker choosing to drive itself out of its problems by cutting costs, innovating and bringing to market new models which consumers actually find fun to drive! Forget the Volvo.

And a Subaru? I don’t think so. Progressives are at the vanguard of the gay rights movement, after all.  It’s just that elite liberals need to be seen driving something… that sends a different message to those Palin people puttering around in their diesel VW Jettas and RAM three-quarter ton pickup trucks. How crass, just like that horrible woman!

How about a BMW or Mercedes, you may ask? Surely you jest. Those cars burn too much nasty fossil fuel, and besides, they go too fast. BMW actually has the nerve to bill its product as “The Ultimate Driving Machine.” Horrors!  Cadillac? No, now that Caddys have become interesting, they’re not for liberals. Liberals want cars that say, “We would rather use public transportation, but there is none where we live.”

Then the ideal libmobile has to be a Prius. After all, it’s been touted as the car that can save the planet. Well, that’s very socially responsible and all, but it’s a (shudder) Toyota. Toyotas are for commoners. Hmmmm. Berkeley, we have a problem.

Wait, I’ve got it! Toyota has a luxury marque called Lexus, and darned if there isn’t a new Prius-like Lexus hybrid available. Don’t worry, liberals, the brand’s general manager assures latté  lovers that the 2010 HS250h is not simply a “tarted up Prius” — so there’s little chance of being mistaken for a rube from flyover country in it. Even better, the liberal LA Times review of the very eco-friendly new model reports that it is more than sufficiently boring, so there won’t be any chance of its driver being accused of actually enjoying the act of steering one of the things down a shovel-ready, job-creating highway project. In short, it’s perfect!

Liberals, rejoice. The Saab is dead. Long live the Lexus hybrid!

- JP

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